An invite-only app that brings new people to your life through inspiring conversations. Over breakfast.
An invite-only app that brings new people to your life through inspiring conversations. Over breakfast.
Press Release. September 29, 2020
A new social app that wants you to meet new people over breakfast, releases video manifesto: “Life is about chances, not matches”
A new social app that wants you to meet new people over breakfast, releases video manifesto: “Life is about chances, not matches”
The Breakfast video manifesto made in collaboration with DRAMA QUEEN agency

Creative Director & Copywriter — Anna Goncharova
Videographer — Lisa Zui
Sound — Jan Vangesselen
The Breakfast is an invite-only app that introduces you to someone new to meet in-person and to talk over breakfast. The Breakfast is neither a dating nor a networking app, we call it a human app.

Social apps force us to choose whether we are dating or networking, but the small female-founded team behind The Breakfast app believes that human relationships work the other way round:

“You get a chance to meet someone new without that feeling of a job interview and then it might work as a friendship, a business partnership, a love story, or simply a good conversation. We believe in chances, not matches.”

In collaboration with Ukraine-based agency DRAMA QUEEN, The Breakfast released a one-minute video manifesto explaining the idea behind the app.