What is the background?
The Breakfast is female-founded by Eteri Saneblidze, founder of Sea Me
— a direct-to-consumer linen bedding brand, and Lisa Oreshkina, product designer and co-founder of Channelkit
and The Question (acquired by Yandex in 2019
We beta launched the iOS app to prove the concept and to improve the product. We received 6k+ waiting list applications with zero marketing budget.